We are in 2026: AI is now part of our daily lives. But do you know how to use it as a true growth lever for your business?
In this FAM workshop led by Sarah Martinez, you will discover how artificial intelligence can become your strategic partner to clarify, structure, and amplify your product or service offering.
Whether you are launching, repositioning, or expanding, this workshop will guide you step by step towards a clearer, more aligned, and more sellable offer.
Workshop objectives
By the end of this activity, you will have:
✔️ Identified your Sweet Spot: where your talents, customer needs, and passions meet.
✔️ Used AI to generate, refine, and compare concrete and relevant offer ideas.
✔️ Laid the foundations for your future offer: proposed transformation, clear promise, structure, and initial pricing benchmarks.
Why participate?
In a few simple and guided steps, you will learn to:
✨ Clarify what makes your approach unique and irresistible to your customers.
✨ Use AI to accelerate your creative process while respecting your authenticity.
✨ Determine the right positioning and fair pricing that you will fully assume.
✨ Leave with a solid and actionable foundation to develop your offer in the following weeks.
⚠️Important note
This is not an introductory AI workshop.
About 80% of the session will be practical, with concrete demonstrations on how to use AI to create a clear, aligned, and convincing offer.
Some exercises will be done without technology, but most will be hands-on, so you can leave with immediate tools.
💻 Please bring your laptop to get the most out of the workshop. Using a phone or tablet is possible, but a laptop offers a much more fluid and efficient experience for practical exercises.
Practical information
📅 Thursday, February 5, 2026
📍 Maison de la Francophonie, Vancouver
🕔 From 5:30 pm to 7:00 pm
⚠️ Limited to 20 people.
Who is this workshop for?
This training is for all francophone and bilingual women who are entrepreneurs, regardless of their level of business experience. It’s a unique opportunity to network, exchange, and acquire new skills to progress in your entrepreneurial journey.
About the Women in Business in Motion (FAM) group
The Women in Business in Motion (FAM) group, founded by SDECB in 2002, is a dynamic community that caters to francophone and bilingual women entrepreneurs in British Columbia. Its goal is to support entrepreneurs in achieving their ambitions and to help them overcome common challenges such as access to financing, markets, discrimination, and work-life balance.
Through monthly meetings, FAM offers a privileged setting to exchange with other businesswomen and participate in workshops led by experts on essential topics like financial management, marketing, communication, and time management. These meetings enable the development of key skills while fostering networking and mutual support to encourage perseverance and success in the business world.
